Specialty Equipment Market Association Case Study

Specialty Equipment Market Association - Case Study Example In illustrating the problem, there are certain recommendations provided regarding how the break on taxes can be successfully implemented along with the providing a cost analysis of the recommended solutions. Specialty Equipment Market Association (SEMA) is one of the leading trade associations related to the car market, which was established in the year 1963. Generally, SEMA deals in the market in exchange (buying and selling) of old or antique cars along with modifying their machines. Furthermore, this dealing is particularly observed in the automotive aftermarket and it targets high income earning community (SEMA, 2012). Automotive aftermarket can be defined as the market segment where the old and antique cars are brought together for buying and selling after modifying and remanufacturing with upgraded technology. Contextually, the automotive aftermarket is also known as the secondary market (Automotive Industry Association of Canada, 2003). Antique/collector vehicles are those cars which are extinct in nature in terms of market presence with possessing unique features, designs and are generally available in a single piece in the entire market. In the developing world, it is observed t hat there is a demand for antique cars from high-class society in order to fulfil their hobbies. The problem that has been identified in purchasing or keeping antique or collector cars is paying off excess or extra taxes to the government as compared to other new cars’ taxes. Considering the particular problem, the paper aims to present a measure to the federal, state government stating that the government should provide the break on imposed taxes to the owners who have kept or bought antique cars from the automotive aftermarket. After identifying the problem, it can be analyzed with the help of a strategic analysis tool i.e. SWOT analysis to recognize the key aspects related to the problem. This is because it will help to provide a positive support to the recommended measure while presenting it to the federal government.  Ã‚