Focusing the Study Essay Example | Topics and Well Written Essays - 500 words

Focusing the Study - Essay Example Two distinct studies all base their research on the subject although with different approaches and purposes. A qualitative study by Mohr, Webb and Harris titled ‘Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying’ attempts to focus on the problem of whether corporate social responsibility actually impact profitability within organizations, (Mohr and Webb, 2005). The key questions asked within the study include; whether from consumer’s perspective corporations have to be socially responsible to society; the nature of this responsibility; how much knowledge consumers think they have on the level of the social responsibility of the firms; if the consumers really care of the firm’s social responsibilities and what motive consumers actually attribute to corporations that participate actively in society’s affairs. The paper uses a number of methods including in-depth interviews and has the purp ose of coming up with a clear understanding on what the public expects on these corporations with regards to social responsibility, (Mohr and Webb, 2005). The second study titled ‘Corporate Social and Financial Performance: A Meta-analysis’ by Orlitzky, Schmidt and Rynes uses a quantitative approach in assessing the relationship between the corporate social performance and the resulting financial performance. The quantitative study conducts a meta-analysis of 52 studies with a total sample size of 33,878 observations, (Orlitzky, Schmidt and Rynes, 2003). The study’s specific objectives were to provide a statistical integration of accumulated research between CSP and CFP, examine key determinants of both CSP and CFP and integrate empirical research in the context of diverse studies. The Hypothesis stated that ‘Corporate Social Performance and Financial performance are generally related across a wide variety of