Target Market for Virgin America Airline Essay Example | Topics and Well Written Essays - 1250 words

mastermind Market for vestal the States Airline - Essay ExampleAccording to Aufreiter et al. of the McKinsey quarterly, Virgin Atlantic incessantly tries to reinforce the brand slogan doing things differently by offering to sit down bar service, flat seats, in-flight massage service ( 2003). This image may be firmly entrenched in the image of capability customers of Virgin America.According to Mutzabaugh of USA today (2007), Virgin America positions itself as an airline that is something between the conventional airline carriers and a discount airline, and although the service is less lavish than the international service it still promotes itself as having the best customer service in the business. What this paints a picture of is an airline that has significantly lower fares than just about traditional airlines while still being able to offer excellent service. Furthermore, according to the Virgin America website, the familiarity also offers a first class service on its fligh ts which indicates that the company is prepared to divide the commercialize for both people seeking low-cost flights and people demanding additional serviceThe target market for this paper is defined as males and females who live in attached enough proximity to the sevensome destinations that Virgin America services and are automobile owners. Furthermore, the target market encompasses people who are employed and should take on enough disposable income and be 20+ to account for the need to take a holiday. As the company positions itself as a low-cost air carrier the target also includes people who are thrifty but also demand quality.According to the Virgin America website, the airline departs from and flies to only seven American cities (Las Vegas, Los Angeles, New York, San Diego, San Francisco, Seattle and Washington DC.) and the company uses San Francisco as its hub and Los Angeles as a focus city. So oneness could assume that the target market would encompass both potentia l customers that either live inclose proximity to the airports that Virgin America services and those who would be interested in visiting one of the another(prenominal) cities that the airline services.