Managing mobile platform proliferation and Smartphone market Dissertation

Managing mobile platform proliferation and Smartphone marketplace fragmentation - Dissertation Examples trope 1 Wordlwide Mobile Device gross revenue to End Users by Vendor in 2Q11 (Gartner, 2011) 17 witness 2 Top Five Mobile Phone Vendors, Shipments, and Market Shargon, Q3 2011 (IDC, 2011) 19 Figure 3 global Smartphone Sales to End Users by Operating System (Gartner, 2008) 21 Figure 4 Worldwide Smartphone Sales to End Users by Operating System in 2Q11 (Gartner, 2011) 22 Figure 5 Very implicated App Developers for Each curriculum (Appcelerator/IDC, 2011) 27 Figure 6 Fluctuations in the Interest of App Developers in Each Platform (Appcelerator/IDC, 2011) 28 Figure 7 Normalized Shargon of Smartphone Market (Appcelerator/IDC, 2011) 35 Introduction All major digital technologies and media today are geared up to go mobile, thus making the industry the fastest-growing on a global scale (Ahonen, 2011). Companies in this trillion-dollar industry experience greater growth and cut-throat competition. Product tuition and market acquisition are continuously occurring as existing markets demand for natural features and applications, while emerging markets gift become more receptive to mobile technology. Digital technologies such as computers, the internet and telecommunications are instanter on mobile devices. Meanwhile, everything that consumers need from entertainment (games, music, television, shopping) to necessities (banking and credit cards) has found a way to be at a time accessible. As a whole, the industry grew by 16.5% in the second quarter of 2011 as vendors shipped 428.7 million units and12.8% in the third quarter with 393.7 million units shipped compared to 348.9 million units in the third quarter of 2010 (Business Wire, 2011). As of February 2011, there are 5.2 billion active, fully-paid mobile subscriptions, and 3.7 billion unique mobile phone substance abusers since just about users own two or... From the interrogation it can be comprehended tha t in a survey conducted by IDC among developers, they have stated that the most important goal for them is to have as much reach as possible. This may be a challenge in a fragmented market since different devices entail different user experiences. to a greater extent so, these devices reflect the kind of apps that consumers are interested in. Developers cannot aim to write one software and wish it to play along in a multitude of platforms and devices. First, consider user experience, target demographics and finally, device capabilities. For instance, the apps most popular in iPhone and Android phones are utilitarian in nature. iPad and Android tablets on the other hand leverage on the expanded screen in creating richer engagement. Proper targeting is important in the mobile developing field. Gone are the days when what only matters are the capabilities of the device. Developers must have a profound understanding of its user, user context, cost-benefit to the user and the company, t arget device and the limitations of the developer. According to IDC, the 2012 mobile industry will be shaped by new content ecosystems, new demographics and lower price points. Because of the fast changing environment, developers must be always updated with the up-to-the-minute not only in terms of technology, but strategic moves of the big players. These things will affect the development environment in the short term but more so in the long run.