Radio Advertising Targets College Students - 646 Words

Companies use various media strategies to reach their target markets. Whether the company is using an in-house or external advertising group, a media plan has to be put in place. An advertising analysis helps outline the advertising strategy to include what media will be used and sets the budget. A company may even hire a media agency to handle the media planning and buying. Mediums of advertising include television, radio, magazines, newspaper, and outdoor advertising. Advertisers select the appropriate media mix for their campaign factoring in reach and frequency. Television continues to have the largest influence on consumers (Clow Baack, 2014, p. 217). Radio also has its advantages as consumers are often listening to it as they are stuck in traffic. Radio is great for advertisers with small budgets and local target markets. Radio can also be effective for reaching specific market groups such as college kids. Local Radio Stations There are a variety of radio stations that reach the geographic location of Snyder, Texas. Some of these stations are: KSNY – Country; KLYD – Classic Rock; KGWB – Classic Hits and New Rock Alternative; KBCY – Country; KHYS – Classic Rock; KCDD – Hit Music; KEYJ – New Rock Alternative; and KGNZ – Christian. Radio is probably one of the best means of reaching college students. Students are generally playing music while they are studying. Radio music is normally playing in student centers. KGWB is an on-campus radio station atShow MoreRelatedIntellectual Persuasion Of Radio Advertising1265 Words   |  6 Pages Intellectual Persuasion of Radio Advertising George Scott Bain MKG350-1 – Promotion and Public Relations Colorado State University – Global Campus Professor CherylAnn Farrell February 07, 2016 Introduction Each and everyday individuals—namely radio listeners—are emotionally stimulated by thousands of daily news and commercial messages. Consumers of this traditional technology have toRead MoreThe World s Second Highest Number Of International Students Essay1568 Words   |  7 Pagesincreasing youth population and an enormous unmet demand for education. International students rates have been growing rapidly as Indian students continues to demand quality education. When it comes to NZ and India there was a remarkable growth in the number of students which was 8010 in 2013 which raised to 19,622 in 2014 , approximately 69% growth . India provides the world s second highest number of international students next to china. There definitely is a strong difference in the quality of educationRead MoreRadio Station Research2557 Words   |  11 Pages10 Target Format 10 Target Location 11 Bibliography 12 Appendix 13 Introduction Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population, can discover the musical preferences of the general population of students, theyRead More4 Ps of Subway Restaurants: Promotion1473 Words   |  6 PagesSubway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwichesRead MoreBest Buy Co. Company Overview1688 Words   |  7 PagesCity and Radio Shack. Although Best Buy has done a lot of things right in recent years to stay alive in this business, they also have some areas of growth that they need to resolve quickly or else there are some potential threats that could harm Best Buy. Target Market The primary target market for best buy will be in the age group 18-60 and within the primary target market best buy identifies with specific groups. The first group would be 18- 34 and include college students. The second target that bestRead MoreMarketing Plan: Qdoba Essay4745 Words   |  19 Pagesvarying from print to TV and radio to online and events to promote the Bemidji Qdoba store. These ads are made specific for the Bemidji store because this store was built in a non-traditional place compared to most Qdobas (most stores built in very large cities). Our overall goals for advertising would be to better promote our little Bemidji store and gain a larger percentage of college students as consumers. We are looking to have at least 75% of college students to have eaten at Qdoba at leastRead MoreKmarts Past Struggle1577 Words   |  7 Pagescompetitor. Conaway cut back on advertising and the results were not profitable. After an unprofitable holiday season in 2001 the company filed bankruptcy. In 2002, James Adamson hoped to improve customer service and restock the shelves within the Kmart Stores. While Kmart was taking time to recover from filing Chapter 11, its rivals like Wal-Mart and Target were stealing its customers. When Kmart was focusing on random in-store discounts, Wal-Mart and Target were pitching low prices, broad inventoriesRead MoreMarketing Strategy Paper1465 Words   |  6 Pagesthese concepts of The University of Phoenix marketing strategy is the discussion of the target market, and the marketing components th e university has used before implementation of the P components in the marketing strategy. The University of Phoenix Target Market Target Market The University of Phoenix is a for profit educational institution established by the Apollo group in 1976. The university’s first target market were working adults seeking higher education with the convenience of class timesRead MoreAdvertising Is A Kind Of Communication831 Words   |  4 Pagesntroduction Advertising is a sort of communication that encourages or affects an audience to purchase or protests of good quality (Richards Curran, 2002). Also advertising has been used by an exclusive range of companies in every modern community, often by some production company or service of government. In fact, various media, which started in the early 1980s, helped marketers to know how to link the information with advertising and determine how to allocate resource marketing for that. In theRead MoreMedia Plan For Radio And Outdoor854 Words   |  4 Pagesmedia that targets 18 to 34 years olds with special emphasis on college students and young professionals with an income of $14,000 and higher. Use media that reaches that targets Southern California region with emphasis on Inland Empire. Use media that support the creative strategy and puts emphasis on spirituality, faith and values. Use flight advertising approach for Radio and Outdoor and continuity approach for the online marketing activities. Media mix and tactics Radio: kCAL