Cajun Food in South Korea Essay Example | Topics and Well Written Essays - 1250 words

Cajun Food in South Korea - Essay Example Target country for this case is South Korea. South Korean people are very much attracted towards the sea food items. That is why the country is an automatic choice for this business expansion. Food habits of South Korean people are significantly suitable and at par with the Cajun Food item. High level of seafood affinity from Korean people has made this place absolutely suitable for the particular food item. Availability of seafood items has made Korean peninsula an attractive destination for Cajun Foods. The aim of the project is to expand the idea of Kajun food into the market of South Korea by removing its competitor â€Å"The Boiling Crab and Cajun Restaurant Pier 17†. Another way it can deal with it is to start a joint venture with its competitor. Kajun has the motive to explain & elaborate the present trend in the ROI market. The food under consideration originated from the deepest part of Louisiana and Mississippi. The flavors of the food consist of an amalgamation of sea foods with spices. The availability of sea food is ensured by the bordering Japan Sea and Yellow Sea. Sea food always forms a major item of the people living in the boundaries of Eastern Asia. The study confers to expansion into the markets of South Korea. The brand name of this company is Cajun. This brand overcomes the cultural barriers. It gives a youthful perception and tries to increase the frequency of the purchase. This brand delivers a common message to all of its customers. Kajun aims to offer a new taste to the western world with the slogan that the south has risen following Kajun’s lifestyle. The packaging can be done in tinned containers for export purpose. Such packaging system will keep the food fresh. The customers can buy frozen fresh Cajun food. For instant serving the food can be served on platters. The mission of the company is provide best quality food to the customers and so it is advised to make the packaging