Academic Topics For Presentation

<h1>Academic Topics For Presentation</h1><p>It is significant that you pick scholarly points for introduction that will have the option to draw in and intrigue the crowd. This will help you in making a vivacious introduction. There are numerous approaches to this errand. The fundamental thought is to introduce your thoughts in a convincing manner.</p><p></p><p>When you pick scholarly points for introduction, you should be extremely clear about the kind of topic you are going to cover. There are numerous subjects to look over. One of the most well-known ones is the humanities. You can pick subjects, for example, history, geology, or theory. You can likewise pick further developed subjects, for example, science, phonetics, measurements, and PC programming.</p><p></p><p>If you need to get familiar with points, for example, human studies, strict investigations, religion, reasoning, and brain research, you ought to go for t he humanities. These are a portion of the more well known humanities points to look over. You can pick various kinds of readings to go with the various regions of study. For instance, in the event that you are considering strict examinations, you might need to find out about the various religions and beliefs.</p><p></p><p>You ought to likewise be extremely clear about the objectives of your introduction. Regardless of whether you will discuss recent developments or noteworthy occasions, you have to know the particular kinds of points that will help you in moving the crowd. Much of the time, these will be more hard to examine than common subjects.</p><p></p><p>There are additionally a few themes that you have to keep away from. These will incorporate questionable themes. Understudies in a homeroom or auditorium are probably going to get awkward and don't tune in to what you need to state. This is the reason it is smarter to abstain from talking about disputable subjects no matter what. You ought to likewise shun utilizing strict or political terms in the presentation.</p><p></p><p>Another thing that you have to remember is the reason for your introduction and the specific area where you will convey it. It is ideal to have all the particular specialized subtleties directly from the beginning. Without this data, there is a decent possibility that you won't have the option to get past the presentation.</p><p></p><p>You likewise need to ensure that you remember all the specialized subtleties. There are a few themes that are not handily clarified. For this situation, you have to go to the specialists and approach them for their expert counsel. You likewise need to recollect that you will be required to offer your master input. This is a decent method to increase a comprehension of the topic.</p><p></p><p>If you are as yet uncertain about how to pic k scholastic subjects for introduction, at that point you may counsel the specialists. They will have the option to get you out with the correct themes for your class.</p>

Animal Testing Essay Topics

Animal Testing Essay TopicsAnimal testing, when conducted in some countries, is a very contentious topic. Many countries do not allow the procedure to be done at all. However, if done in other countries, it is still controversial.All animals are not of equal value. Animals which are a risk to human health are used for testing purposes. This means that the animals which suffer from the side effects of the drugs are not a good choice for research, because they may become ill and even die.It is difficult to avoid the use of animals for testing purposes, especially with the availability of such medications today. It is necessary to find a solution that will help reduce the use of these tests in our society. Animal testing essay topics are a great way to express a concern for animal testing. It will not only help you convey your feelings, but it will also be well-received by most faculty, as most know about the topic.When writing your essay topics, it is important to understand the contro versy that surrounds this topic. If you have not read the statements made by supporters and opponents, it is important to gain more knowledge about the subject before you begin.Animal testing essay topics should highlight what is at stake if the procedure was to be stopped. Research continues despite the controversy. The government would lose millions of dollars if this were to cease, so the research must continue.The importance of testing on animals is debatable, but the procedure is still a part of medicine today. Some people feel that research can be performed without animals. The majority of people believe that any research conducted in the world needs to use animals as a part of the procedure.Animal testing essay topics should also be written in a way that shows the importance of the procedure. Make sure that you mention how the procedure is useful in the case of certain diseases, and how it would benefit the public if the procedure was stopped. If possible, also make mention o f the benefits that are afforded to mankind by the procedure.You should include facts about the procedure of animal testing in your essay topics. If you are writing a thesis or dissertation, make sure that you do not neglect to mention all of the facts that relate to the topic. A lack of facts could potentially derail your effort.

3 Proven Techniques For Writing Persuasive Essay Topics

3 Proven Techniques For Writing Persuasive Essay TopicsIn order to write a persuasive essay topic, you need to know a little bit about the topic. This article will help you learn more about some of the major topics that are not discussed in school, but are highly effective in helping students write papers. In this article, we will discuss three of the most persuasive topics you can use.The first topic is the most basic question: what is the purpose of education? The answer to this question is very simple. It is to provide an opportunity for learning to people that may not otherwise have the chance to learn. Therefore, writing about education is a powerful tool to help people overcome their fears and create the environment necessary for them to succeed in life.What is the 'typical' academic writing when we discuss what a persuasive essay should be about? The typical academic writing involves giving an example of an item to explain the entire definition. For example, if you were writin g about film theory, you would make a short description about a film, then describe its negative or positive aspects.For many people, making a paper about their own personal experiences is almost impossible. To make a persuasive essay, you must be able to come up with different examples from your own life that are in some way related to the topic. For example, if you were writing about poetry, you would need to write about something that happened to you when you were reading a book.Even if you have never read a novel, you can still come up with an argument that is true in terms of the argument presented by the author in a book. You will need to determine how important your example is to the topic you are writing about. To make a persuasive essay, you must come up with an example that relates to the topic that you are writing about.If you are writing about the law of attraction, you will need to come up with an example that shows a real life example where the main thesis was done wel l. Using your personal experiences to demonstrate your points, you can then use the example to support your arguments.As you can see, these three persuasive essay topics can be used to great effect. They can provide some much needed inspiration to students who are writing about subjects such as science, history, economics, and social sciences. Because of this, they are also considered to be one of the best ways to boost confidence and improve grades.

The Fear of Poverty - 689 Words

Poverty is, without doubt, a social construction. The problem is that the way that you are treated also depends on the country that you live in. People in America seem to be afraid of individuals that seem conspicuously poor. A social scientist that I once came upon I forgot who noted that homeless people rank at almost the bottom of the list of individuals who most people seem afraid of. In fact, Homeless people are not viewed as people. They are depersonalized and perceived as objects. The fear that people have towards homeless, and, in extension, towards people who seem poor may be connected to terror management theory where people reject and slide away from anything that touches upon their mortality. Death, for instance (or disease that is symptomatic of death, such s cancer) is little mentioned in the USA. And poverty, too, given the stress of competition in America and the compulsion of having to pay for medical services and other benefits is particularly poignant and immediate here. In fact, fear of poverty seems to be felt more here than it is in particular places of Europe such s the Netherlands or Denmark where the governments are more generous in national benefits, and poverty seems to be less feared in oriental countries such s India. I have had my own brush with feeling an outsider due to poverty. I come from parents who had their principles, due not so much to economic deprivation but due to eccentricities in bringing up their children in a certain way.Show MoreRelatedEssay on Homelessness954 Words   |  4 Pageshomelessness is more pressing of a problem than helping those who are already on the streets. The millions living below the poverty line live in constant fear that at any time an event may occur that will drive them below the cultural and economic radar. Therefore, one major effect of homelessness is the creation of a threshold that forces people to remain in poverty for fear of losing what meager possessions they have. nbsp;nbsp;nbsp;nbsp;nbsp;The economic structure of the US, while changingRead MoreDelusion of Poverty1137 Words   |  5 PagesPoverty and Progress: Are we suffering from delusion of poverty? It is indeed that most Filipino today suffers from delusion of poverty which is a false belief of a person that he or she is impoverished or will be deprived of material possessions or a person’s mindset the he strongly believes that he is financially incapacitated. Many people will use the excuse of this is the way I was born or this is my environment and I cannot change it.   Through these statements it shows that most of theRead MoreEvaluating Truth and Validity Exercise Essay1012 Words   |  5 Pagesthe elderly will have to fear poverty. Therefore, if the Social Security system is not further weakened, the elderly will not have to fear poverty.† After checking the argument for any hidden premises and making sure that it was stated fully and in a clear way and finding that it passed, I will move on to the next step, checking for errors affecting truth. Since all elderly are not dependent on Social Security, the statement that all (all is inferred) elderly will fear poverty if the Social SecurityRead MoreDo International Migration And Remittances Reduce Poverty? Developing Countries?1137 Words   |  5 Pagesimmigration policies. Richard H. Adams and John Page’s essay â€Å"Do International Migration and Remittances Reduce Poverty in Developing Countries?† focuses on remittances, or the money sent back home by migrant workers, and their effect on poverty in labor exporting countries. The authors conclude that an increase in the amount of migrant workers in a country’s population will lead to a decrease in poverty for the labor-exporting country. They give policymaking recommendations to the international communityRead MoreChild Protective Services And Foster Care1570 Words   |  7 Pages A child living in the 21st century is no stranger to poverty and the desperate lifestyles it promotes. Too often the case, children, living in families with incomes below the nation’s poverty line, are limited to criminal activities, low-level education, and blue-collar employment. Furthermore, years of economic strife in the United States have invited a cycle of poverty to predetermine the lives of children in poverty-stricken families, where they are raised with insufficient care and inadequate Read MoreUrban Poverty in 18th Century America Depicted in Riis, How the Other Half Lives790 Words   |  4 PagesWith his book How the Other Half Lives, Riis offers the audience a glimpse into the unsettling and unnoticed reality of the urban poverty in America at the turn of the 19th century. Not only he revealed the dark side of the society, he also showed the urgent need for change. Riis used emotional as well as logical appeal to support his argument in favor of the need for a social reform. By combining powerful pictures and detailed annotations accounting the conditions of life in the New York, Riis madeRead MoreAreas Of Fear740 Words   |  3 PagesIn the article, Health Disparity and Structural Violence: How Fear Undermines Health Among Immigrants at Risk for Diabetes, three main areas of fearwas pointed out and these are as follows: Cost Language, Discrimination and Immigration Status; and Cultural Disconnect. Cost as an element of Fear.   Among families living in poverty, the cost of healthcare causes a level of stress that people described as a fear. This fear is caused not by the diabetes itself, but by the structural problems such asRead MoreThe Drawbacks of Entitlement in What is Poverty? by Theodore Dalrymple839 Words   |  3 PagesThe universal truth that feelings of entitlement restrict enlightenment is evident in the essay â€Å"What is Poverty?† by Theodore Dalrymple through effective presentation of the Marxist Theory and Psychoanalytical Theory. Firstly, the universal truth that feelings of entitlement restrict enlightenment is displayed by the idea that enlightenment is not given, but it is achieved and discovered. Being given something is not the same as working for it and earning it. When an individual may be given somethingRead MoreSocial Poverty In Daniel Girard, By Daniel Cojocaru981 Words   |  4 Pagesinnocence realtes to the ‘social distinctionâ€⠄¢ as discussed by Cojocaru. In this way, the scapegoat can be seen as a form of ‘case poverty’ and not indivitive of the larger community, in the eyes of those whom are suffering from ‘insular poverty’. Nevertheless, it seems that the community at large believes the ‘case impoverished’ are responsible for their overall poverty. Also, it is important to note, that scapegoating can be seen as an ancient ritual, Girard recognizes that it still very muchRead MoreThe Black Silence Of Fear By Harry S. Truman1184 Words   |  5 PagesSutton, who was a mother, civic worker, and housewife. The article describes the lavish lifestyle that Sutton and her family shared. The Black Silence of Fear is an article that was written by William O. Douglas in 1952. The article describes Douglas’ beliefs regarding the heightened fear of communism. Douglas believed that the heightened fear drove people to distrust one another and it led people to silence their opinions instead of debating and communicating with fellow Americans on their present

Healthcare American Recovery and Reinvestment Act

Question: Discuss about theHealthcare for American Recovery and Reinvestment Act. Answer: Introduction The paper deals with the effect of the meaningful use on public health organizations. Meaningful use is one of the major issues faced by the healthcare executives. It has resulted from the HITECH ACT components of the American Recovery and Reinvestment Act of 2009 (Wright et al., 2013). It is anticipated that using the health information technology in meaningful manner will transform and improve the patient care. Different states are receiving funds and assistance for selecting qualified EHR products that comply with the requirements set by the federal Medicare and Medicaid for Meaningful Use (MU) (Chin Sakuda, 2012). The paper discusses the background of MU and the summary of the requirements of MU. It further discusses the effects of the meeting and not meeting the MU requirements on the healthcare organizations. The paper highlights the issues faced by the healthcare organizations and their possible resolutions. It further discusses the reason behind not meeting the MU requiremen ts. Background of MU There is an increasing number of deaths in the United States due to medical errors than breast cancer, motor vehicular accidents and AIDS combined. These preventable errors are mainly due to miscommunication. This demanded better communication and more accountable care for addressing the need of improved clinical care management. There is a high momentum created for capturing data for the purpose of care continuity and define measures for monitoring care quality and cost (Henricks, 2011). In 2004, the "Office of the National Coordinator for Health Information Technology (ONC) was created for suporting the US health care system. In 2009, the Health Information Technology for Economic and Clinical Health (HITECH) Act mandated ONC to improve healthcare by adopting "health information technology" (HIT) and for a development of health information exchange (HIE) nationwide (US Department of Health and Human Services, 2009). The later is the HIT component of the American Recovery and Reinvestment Act (ARRA). ARRA received 17.2 billion dollars for development of HIE and Electronic Health Records (EHR) use (Wilson, 2012). The goal of HITECH Act is to promote the meaningful use of health information technology and qualified EHRs. Technical assistance is provided to small practices to adopt HIE system such as EHR and meet its requirements for Meaningful Use and to become eligible for financial incentives. The HITECH Act envisions to provide each patient with optimal care. Therefore, the MU of the electronic patient data and the development of the health information exchange nationwide, in the near future, is sure to reduce the health care costs, improve health outcomes, increase staff, patient, and provider's health care experience (Wilson, 2012). Summary of the Requirements of MU In 2010, the ONC in the Department of Health and Human Services published a Final Rule entitled HIT that contains the set of Standards, Specifications for implementations, and certification criteria for EHR technology (Wilson, 2012). The term Meaningful Use has no simple definition. The three requirements of MU specified by HITECH Act (Chin Sakuda, 2012) includes- Using the certified electronic tools such EHR in a meaningful manner for instance e-prescribing Using the HIE system or technology in a way that assists in exchange of health information electronically to improve the care quality Using a certified EHR technology for submitting clinical quality measuresdetermined by the HHS Secretary MU has a set of objectives laid specifically for eligible hospitals and care providers. For example, the core set of objectives for eligible professionals is to electronically generate and transmit patient prescriptions There are three stages (Chin Sakuda, 2012) to meet the definition of MU which are identified by the government- To capture the data electronically Expand stage 1, report the health information, track the clinical conditions (this stage is challenging for most healthcare organizations) Improvement in the care quality and safety as well as the efficiency, performance and health outcomes The Effects of Meeting / not Meeting the MU Requirements The Health information technology such as the EHR System functions to incorporate the patient history, patient problem list, demographics, physician clinical notes,computerized orders for prescriptions, comprehensive list of patient's health complications and medications and electronic view of laboratory and imaging results (Henricks, 2011). Therefore, the benefits of meeting MU requirements of EHR includes expanded access to affordable care, reduced paperwork for physicians and patients, improved quality of health care, decreased health care costs, prevention of preventable medical errors, higher involvement of the patients and families in management of their own health care, and increased administrative efficiencies (Carter, 2015). The health information technology assists in improving the practice communications. It increases the speed of clinical decision making as electronic, and non-electronic tools help in improved access to patient information and quick identification of pati ent with specific clinical condition (Goetz et al., 2012). Hence, greater focus can be laid on the high-priority clinical conditions accessing the comprehensive data. Thus, the MU is not merely focused on the HIT, but on improving and transforming the health care by using it in a meaningful manner. The healthcare organizations that have demonstrated or are meeting the requirements of MU are eligible for gaining financial incentives through Medicaidor Medicare. Professionals, who have participated in the year 2012, were eligible for receiving high incentives and rewards (Henricks, 2011). According to Chin and Sakuda (2012), those failed to demonstrate MU and non-adopters of MU even after the year 2015 and later will have a payment adjustment to their Medicare reimbursement. The payment is initially reduced by 1% and is increased by 1% per year that the health care professionals eligible for Medicare do not demonstrate MU to a maximum of 5% (Pipersburgh, 2011). However, there are no penalties imposed on the eligible adopters who opted the Medicaid method (Marcotte et al., 2012). It means that there is no payment adjustment to their Medicaid reimbursement is they have qualified but chooses not to adopt MU. On the other hand, if an eligible professional implement the certified EHR and upgrades it in the first year, then they may not have to demonstrate MU for receiving the first years payment (Centers for Medicare Medicaid Services (CMS), HHS, 2010). Issues Faced by the Healthcare Organizations Despite being aware of the positive effects of MU, various health care organizations fail to apply for MU incentives. Goetz et al., (2012) and Chin and Sakuda, (2012) summarised the issues faced by the healthcare organisations as lack of financial investments for implementing EHRs, high level of efforts required to redesign the workflow, lack of time required for initial physician and staff training, and burden of recruiting new staff for HIT support. These issues are a matter of grave concern, particularly in rural areas. Inefficiency to handle the database of information created by EHR and provision of highly accurate data for laboratories is another major challenge (Wright et al., 2013). Chin and Sakuda, (2012) suggested a strategy for adopting HIT and meeting the MU requirements. For example, a hospital with no EHR can focus on the following- Perform a financial assessment and calculate the return on investment. Select staff for creating EHR team Perform a readiness assessment, evaluate the computer skills of staff, review the needs of hardware and softwares, analyze the current workflow The plan as to which position to reach in future, and define EHR goals accordingly. Draft an implementation plan as an internal project. Evaluate the certified vendors and work on planning implementation of EHR Start the implementation process and installation of the Further, work on customization, Backup, Testing and establishing the downtime procedures Review of goals, status of MU, reporting of clinical measurements, and subsequent phase planning Conclusion Based on the above discussion it can be concluded that the HITECH Act developed by the federal government and the EHR incentive or penalty programs is sure to ssincrease the frequency of MU in near future. MU dictates how an eligible hospital and professional can implement HIT. The certification standards specify the capabilities to be possessed by EHRs to meet the MU requirements. Thus, there is a greater expectation for exchanging the health and the laboratory information electronically. References Carter, J. T. (2015). Electronic medical records and quality improvement.Neurosurgery Clinics of North America,26(2), 245-251. Centers for Medicare Medicaid Services (CMS), HHS. (2010). Medicare and Medicaid programs; electronic health record incentive program. Final rule.Federal register,75(144), 44313. Chin, B. J., Sakuda, C. M. I. (2012). Transforming and improving health care through meaningful use of health information technology.Hawai'i Journal of Medicine Public Health,71(4 Suppl 1), 50. Goetz, G. D., Kuzel, A. J., Feng, L. B., DeShazo, J. P., Love, L. E. (2012). EHRs in primary care practices: benefits, challenges, and successful strategies.The American journal of managed care,18(2), e48-54. Henricks, W. H. (2011). " Meaningful use" of electronic health records and its relevance to laboratories and pathologists.Journal of pathology informatics,2(1), 7. Marcotte, L., Seidman, J., Trudel, K., Berwick, D. M., Blumenthal, D., Mostashari, F., Jain, S. H. (2012). Achieving meaningful use of health information technology: a guide for physicians to the EHR incentive programs.Archives of internal medicine,172(9), 731-736. Pipersburgh, J. (2011). The push to increase the use of EHR technology by hospitals and physicians in the United States through the HITECH Act and the Medicare incentive program.Journal of health care finance,38(2), 54. US Department of Health and Human Services. (2009). Office of the National Coordinator for Health Information Technology (ONC).Southeast Regional HIT-HIE Collaboration (SERCH): Final Report; ONC State Health Policy Consortium Project: Health Information Exchange in Disaster Preparedness and Response. Wilson, D. J. (2012). Fiscal spending jobs multipliers: Evidence from the 2009 American Recovery and Reinvestment Act.American Economic Journal: Economic Policy,4(3), 251-282. Wright, A., Henkin, S., Feblowitz, J., McCoy, A. B., Bates, D. W., Sittig, D. F. (2013). Early results of the meaningful use program for electronic health records.New England Journal of Medicine,368(8), 779-780.

Electronic Marketing in Chappy Chiropractic Clinic

Opportunity Analysis for Lindsay and Bernadette The ability of applying marketing principles and techniques through the internet platform in order to conduct business activities constitutes electronic marketing. The whole process entails activities that a business conducts using a range of technological applications as a way of reaching its customers (What is eMarketing and how is it better than traditional marketing? 2006).Advertising We will write a custom report sample on Electronic Marketing in Chappy Chiropractic Clinic specifically for you for only $16.05 $11/page Learn More This idea of e-presence enables businesses to attract and retain more customers within their premises than before. The proprietors at Chappy’s Chiropractic Clinic (CCC) will be able to connect their services with the entire world if they opt to use this modern marketing strategy. The online platform has literally millions of persons that CCC will meet should it join the platform. The higher numbers of clients than in the traditional strategy implies that Lindsay and Bernadette will have increased return on investments (ROI). The increased ROI will adjust the growth to over 3%, as has been the trend over the past 5 years. Additionally, electronic marketing will move products and services closer to consumers. CCC will be able to post its services on the web and in return, customers can request for services from any point on the globe. Clearly, the internet will bring CCC close to its customers without involving extra costs like transport and other logistics. The clinic will have created a virtual market that will enable it gain competitive advantage over other clinics in the Victorian Community. Online marketing will also offer CCC a levelled-playing ground with the larger clinics. The difference will only exist on the mode of attracting consumers on the internet. Lindsay and Bernadette will meet new organizational networks that can provide them with vast knowledge on different management strategies that can foster growth. The duo will learn to be professional in their service provision to customers just like their larger competitors (The Marketing Mix and 4 Ps 2011). Studies conducted by the Australian Communications and media authority in 2008 found that 91% of household with people aged 8-17 years old had the internet. In addition, a study presented on digital buzz blog stated that 1 in every 13 people in the world use Facebook in 2011 with over 50% of them who log on everyday.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This indicates that most families have access to the internet and majority of people are on Facebook adding to the reason as why an e-presence is a beneficial move for Lindsay’s clinic as chiropractic care is for people of all ages and the best way to relay their service is through the internet. The entr y of CCC into the electronic market will reduce the cost at which it will process information in the subsequent periods. For instance, it is more costly to publish newsletters or send catalogues to customers than to send an e-mail to the same number of clients (Wigand Benjamin 2000). They can use the iPad 3 instead of depending on published newsletters from the Chiropractic Society of Victoria to promote the benefits of chiropractic care to inform their clients about the clinics developments and community-related information. The move is efficient and effective in relaying information to customers in real time. Clearly, in online marketing, CCC will save on the costs of printing and distribution of different information materials. Again, responses to e-mails will save on time as compared to the traditional modes of writing or printing letters. For instance, if CCC products hit Victorian Community news headlines, the duo can respond within a short time as they only post information on their website or e-mail template from the iPad 3. Lindsay and Bernadette will record reduced costs of operation in general if they join online marketing. The cost reduction aspect is also evident in expanding the geographical presence in a virtual manner without meeting the costs of paying for physical rental offices. This idea also eliminates the option of limited access to services since customers will be able to view the website even when the physical office at Victoria is closed. Therefore, the duo will virtually remain open for 24/7 should they join the online marketing technique. Lindsay can use the new iPad 3 to keep updating the clients of new information within their premises. CCC can opt do operate from one strategic point in order to minimize the overall expenses on service provision to customers (Linton 2011). If Lindsay and Bernadette go online, they will be able to follow their customers on the internet. When a person visits the internet, CCC can directly advertise its offers to him/her. In case a customer purchases a product, the SME keeps a profile of the customer, which can assist in performing future sales. In addition, the clinic will develop one-on-one marketing relationship with the people it reaches.Advertising We will write a custom report sample on Electronic Marketing in Chappy Chiropractic Clinic specifically for you for only $16.05 $11/page Learn More Currently, several people have internet-enabled mobile phones and PDAs in all locations; therefore, they do not wait to go home and switch on their televisions or radios to get news updates. Obviously, the concept of online marketing develops a personalised information transfer, which will be beneficial to CCC in targeting its campaigns (Sarkar n.d.). From another aspect, internet marketing offers opportunities for business people to design interesting campaigns in the form of videos, music, and graphics (McQueen 2005). This concept is only efficient and effective through this technological aspect. Lindsay and Bernadette will be able to send their new products to consumers via the internet in advance. These customers will have prior knowledge on the use of drugs and other safety precautions. In such a computer-mediated environment, customers will only do purchases through a click of a button at their convenient locations instead of making phone calls or travelling to the clinic’s physical location (Hoffman Novak 1996). Strategic Marketing and Justifications CCC intends to go online in its services as a way of increasing its market presence. Lindsay and Bernadette plan to increase their growth rate to be above 3% within the first year of entry into online marketing field. This marketing plan will mainly target the medical health services market. The target market is composed of patients who are mainly after chiropractor care services. The target market remains those suffering from bone, muscle, and ligament complications. Th e clinic will offer exemplary services particularly customer care services to the clients to ensure customer satisfaction and gain competitive edge over its competitors (Brannback 1997). The CCC’s website will remain attractive, as it will include vast information on signs, symptoms, and treatment of bone complications. CCC will focus widely on the increasing population instead of focusing on the Victorian regional community, which has around 60,000 people. The clinic should employ an IT specialist in order to handle the large market that has millions of people. In promoting their products and services, the clinic should focus on connecting its website with the common social media sites like Facebook, Twitter, and You Tube (Sarkar 1999).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Price CCC will be able to eliminate information asymmetry using the website since it will reduce the cost of information acquisition. Products like vitamin supplements, pillows, and orthotics require prior customer experience to determine quality. Consumers cannot know about the products the first time they buy them. The only pieces of information on the products can be the advertisements in the website and their descriptions. In this product scenario, the pricing strategy will be effective when consumers will be willing to use the products. Lindsay and Bernadette will find it necessary to use high prices if they believe that their products are of high quality. On the other hand, the services that CCC offers on chiropractic can only be evaluated under a highly controlled-experiment given that it is difficult for patients to evaluate Lindsay’s competence during their first visits (Nagle 1984). The cost of acquiring such information should be low to increase the number of peopl e accessing the website. On the pricing of the products and services, the clinic will go for cost effective options among the internet service providers so that it does not incur high cost on maintaining the online platform. Low costs from the ISP are essential, as this will translate to favourable prices for the products and services within CCC (Aarhus University 2012). Clearly, when the cost of maintaining the website remains high, the clinic will have to adjust its market prices in order to meet the cost website of maintenance. Product The products at CCC must be superior in the website. For example, the pillows design must be of high quality to attract the attention of online viewers. Moreover, the website must describe the chiropractic services in a way that is in line with the current market requirements. In the website, descriptions of services at CCC should be at the forefront followed by other products like pillows and vitamin supplements. The online platform will assist CC C to market its services and goods through vivid descriptions. Markedly, acquisition of these products remains off-line, but the website assists in disseminating information about the products. The website to be developed should be user friendly since it is most likely that older generations will access it. The website should describe the location of the clinic, the qualifications, and experience of the main medical practitioners available and services offered at the clinic including the prices (Griffith Palmer 1998). Additionally, the site should include sections that give medical advice for various medical conditions. The website should also include a section where potential clients can channel their queries in addition to a section where the previous or current clients can channel their feedback. Moreover, there should be contact details such as an email address of one doctor and the clinic’s phone number. Marketing channels/place A marketing channel can be defined as a g roup of interdependent firms that work together with an aim of transferring a product and information from the supplier to the consumer (Hoffman and Novak 1996, p. 61). Therefore, the emergence of the internet will change the distribution of goods and services as CCC will deal with customers directly. Disintermediation is eminent with the use of internet as a communication platform. This move will be beneficial to CCC, as it will reduce the cost of service delivery. The use of internet has cut out the intermediaries who had been vital in supplying the off-line information materials. CCC will have to expand their physical outlets to different geographical locations as a way of bringing their services and off-line products closer to consumers. The expansion of physical outlets is essential since the internet reaches a wider population and the chiropractic services require a doctor’s physical presence. References Aarhus University 2012, Online Marketing Strategy, Upload Share P owerPoint presentations and documents.  Web. Brannback, M. 1997, ‘Is the Internet Marketing Changing the Dominant Logic of Marketing?’, European Management Journal, vol. 15. no. 6, pp. 698-707. Griffith, D. A. Palmer, J. W. 1998, ‘An emerging model of web site design for marketing’, Communications of the ACM, vol. 41. no. 3, pp. 44. Hoffman, D. L. Novak, T. P. 1996, ‘Marketing in Hypermedia Computer Environments: Conceptual Foundations’, Journal of Marketing, vol. 60, pp. 50-68, via JSTOR database. Linton, I. 2011, Six Benefits of Internet Marketing, Small Business. Web. McQueen, M. 2005, The Benefits of E-Marketing, The Business Social Network | SunZu – The Art of Business.  Web. Nagle, T. 1984, ‘Pricing Strategy’, The Journal of Business, vol. 57. no. 1, pp. S3-S26. Sarkar, M. B. 1999, ‘Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace’, JCMC, vol. 4 . no. 3, pp. 31-46. The Marketing Mix and 4 Ps, 2011, Mind Tools – Management Training, Leadership Training and Career Training.  Web. What is eMarketing and how is it better than traditional marketing? 2006, Quirk Marketing Agency | Born Digital.  Web. Wigand, R. T. Benjamin, R. I. 2000, Electronic Commerce: Effects on Electronic Markets, JCMC, vol. 4. no. 5, pp. 13-22. 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Logical Analysis

Logical Analysis Introduction Knowledge and understanding are two ways through which humans gain information and experiences about life. By gaining information and experiences, a person accumulates wealth of knowledge, while understanding enhances rational utilization of information and experiences.Advertising We will write a custom essay sample on Logical Analysis specifically for you for only $16.05 $11/page Learn More Hence, it suffices to say that knowledge is necessary because people require information and experiences for them to utilize their lives and environment optimally for the benefit of humanity. Likewise, understanding is essential for people to formulate theories and concepts about their lives and environment. Thus, by definition, knowledge is the amount of theoretical information and empirical skills that one gains through education and experiences of life. In contrast, understanding is the ability of a person to conceptualize information and experiences rati onally. Since both knowledge and understanding are important in learning, philosophers have differed as to which is the preferable way of learning or thinking. Therefore, based on the reading, thinking, and writing, this essay argues that the preferable form of critical thinking is the understanding because it allows people to conceptualize things rationally. Socrates Understanding is the preferable way of thinking because it helps people to rationalize and conceptualize what they perceive in their environment. In the Allegory of the Cave, Socrates describes how the prisoners have knowledge about what they see yet they do not understand how shadows appear on the wall (Cohen 1). Since prisoners have lived in the cave for a long time, they have gained enough information and experiences about shadows that they see on the wall. Despite the fact that they have enough knowledge about their cave, they are unable to differentiate real images from shadows because they do not understand how t hat how they occur. Hence, lack of understanding makes the prisoners unable to conceptualize what they see on the walls. Although the prisoners can identify activities that the shadows on the wall perform, they do not understand how puppeteers generate them. The prisoners can identify activities that shadows perform such as walking across the wall, carrying luggage, and doing construction (Cohen 1). The prisoners are right in identifying the activities for they have knowledge; however, they do not understand that they perceive shadows as real images. According to Socrates, the prisoners have knowledge about different forms of human activities because they can attribute all images that they see on the wall to certain objects or activities. Through experience, the prisoners have learned that the images on the wall depict people when performing different activities. However, they fail to understand that they perceive shadows of real activities taking place behind the scenes.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More David Foster Wallace According to Wallace, knowledge does not provide an effective way of learning or critical thinking because it increases ignorance and delusion (8). For one to gain knowledge, one must collect information and derive meaning from it. Hence, the process of reading and deriving information eventually results in confusion and ambiguity. Too much knowledge without understanding of how it occurs increases ignorance and delusion. In essence, knowledge does not support critical thinking because one collects massive information, which ultimately confuses and increases ignorance. Essentially, the process of gaining knowledge is a passive one because one literally takes face value of the available information without considering whether it is real or imaginary. The amount of knowledge that people have gained over a long period signifies the ex tent of their ignorance since they rely on information without necessarily reflecting on its importance. Wallace also asserts that getting informed and increasing literacy enhance stupidity as they make one to over-rely on the information (8). In spite of the fact that knowledge enhances the intellectual capacity of the people, it deprives them of the ability to think critically about the information that they have amassed. Contrastingly, understanding enables people to use their basic knowledge about a given phenomenon in conceptualizing ideas and theories. Thus, understanding is the preferable form of critical thinking and learning. Education as Maturity Knowledge gained through education enables people to mature and comprehend the essence of life. In the Education as Maturity, Overstreet states that a born baby is very ignorant, but he/she has an innate knowledge of suckling breasts (38). The innate knowledge emanates from the fact that a baby feels hungry and understands that su ckling is a way of satisfying the hunger. Moreover, without knowledge, a baby can also register discomfort when exposed to temperature conditions such as cold or hot. This means that babies understand the environment and make appropriate responses for them to survive, despite having the limited knowledge possible. Since the creation of humanity, knowledge has increased tremendously because new fields of knowledge have emerged across centuries. In modern society, although different fields of knowledge exist, it is impossible for a person to be an expert in all the fields.Advertising We will write a custom essay sample on Logical Analysis specifically for you for only $16.05 $11/page Learn More Specialization is relevant as it differentiates people according to their knowledge; however, understanding is necessary for people to appreciate the importance of knowledge in various fields. One can be a rocket scientist, but understands life as a gardener. In this p erspective, education enables both the rocket scientist and gardener to mature in their perception of different fields of knowledge. Therefore, understanding is essential for one to comprehend different fields of knowledge. The Matrix The Matrix is a movie that depicts how people with knowledge live under an illusionary world where they exist in a simulated computer matrix. The computer matrix creates illusions that confuse and prevent people from perceiving the reality. Neo is the main character in the movie as he transitioned from the illusionary world to the real world. In the movie, Neo is a computer hacker who has lived under illusionary world despite having such an enormous knowledge of computer programming. The knowledge of computer programming did not help Neo to understand that computer matrix was an illusion created by immense computer system. Hence, Neo lacked understanding for he failed to conceptualize that the matrix system was an illusion. However, when Neo swallowed the red pill, he exited the illusionary world and entered into the real world where he realized that the computer matrix system is an illusion. Before swallowing the red pill, Neo thought that the illusionary world of the matrix system was the real world. Consequently, after realizing that the matrix is an illusion, Neo began to learn many things about the real world. Therefore, the Matrix is a fictional movie that depicts illusion and reality as variables that are dependent on the understanding of a person. From this movie, it is evident that understanding is the preferable way of critical thinking and conceptualizing reality. Conclusion Understanding is the preferable form critical thinking as it permits people to conceptualize what is happening in their lives and environment. The Allegory of the Cave effectively illustrates how prisoners have gained knowledge about their cave, yet they do not understand that they live under a delusion. Additionally, other philosophers argue that too much knowledge and literacy deprives people of their critical thinking ability, and thus decrease their understanding. Therefore, understanding promotes critical thinking and enhances conceptualization of knowledge.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cohen, Marc. The Alegory of the Cave. 2006. Web. http://faculty.washington.edu/smcohen/320/cave.htm Overstreet, Harry. â€Å"Ideals and problems: Education as Maturity.†A College Treasury:  Prose, Fiction, Drama, Poetry. Eds. Paul Jorgen and Frederick Shroyer. California: The University of California, 1956. 38-39. Print. Wallace, David. Decideration 2007: Special Report. 2007. Web. http://neugierig.org/content/dfw/bestamerican.pdf